Business Model Canvas

A strategic overview of how Propsight creates, delivers, and captures value.

Key Partners

  • MLS Boards
  • Data Providers
  • Real Estate Brokerages
  • Retail Partners (Home Depot, etc.)
  • Cloud Providers

Key Activities

  • AI Model Development
  • Platform Engineering
  • Data Aggregation
  • Marketing & Sales

Value Propositions

  • De-risk decisions with AI-powered cost, ARV & profit analysis
  • Provide environmental risk transparency
  • Automate lease & document management
  • Increase sale price & speed with virtual staging

Customer Relationships

  • Self-Service SaaS
  • Dedicated Enterprise Support
  • Community Building
  • Automated Communication

Customer Segments

  • Real Estate Investors
  • Home Sellers & Agents
  • Property Managers
  • Home Buyers
  • Brokerages

Key Resources

  • Proprietary AI Models
  • Skilled Technical Team
  • Data Feed Licenses
  • Cloud Infrastructure
  • Seed Funding

Channels

  • Digital Marketing
  • Content Marketing
  • MLS & Broker Partnerships
  • Freemium Model

Cost Structure

  • **Personnel Costs:** Salaries & benefits for technical & founding team.
  • **Data Acquisition:** Licensing fees for MLS, property, and environmental data.
  • **Marketing & Sales:** User acquisition and brand building campaigns.
  • **Infrastructure:** Cloud hosting and computation costs.
  • **Operational Overhead:** Office, legal, and software costs.

Revenue Streams

  • **SaaS Subscriptions:** Tiered monthly/annual recurring revenue (Core).
  • **Marketplace Ads & Referrals:** Contextual ads from retail partners.
  • **Enterprise Licensing:** Custom packages for large brokerages.
  • **Pay-per-Report:** One-off purchases for in-depth analysis.